Keep Playing Podcast

Where Athletes Turn Mindset Into Momentum

Keep Playing is a podcast that champions the athlete’s mindset beyond the final whistle. We explore how the core values learned in sports — discipline, resilience, leadership, and teamwork — directly translate into the world of business. Through real conversations with athletes, entrepreneurs, and community leaders, we equip listeners with the tools to keep playing — not just in competition, but in life and business. Our mission is to inspire a new generation of athlete-entrepreneurs and build a supportive community that bridges the gap between sports and sustainable success.

Meet Our Team

Get to know the talented individuals behind the Mics

Sunny Bert

Business Coach

Meet Sunny Bert — a former high-level baseball and football player who knows what it means to grind, compete, and lead. He’s taken everything he learned on the field and brought it into the business world as a successful entrepreneur and coach. Now, he’s helping others do the same — showing how the game never really ends… it just changes fields.

Lance Johnson

Master Trainer

Lance Johnson has spent his life around sports — not just loving the game, but helping others level up in it. As a master-trained personal trainer and owner of his own fitness business, Lance is all about pushing athletes to reach their best. But his passion doesn’t stop at the gym — he’s on a mission to help athletes carry that same energy into the world of business so they can keep playing long after the scoreboard stops ticking.

Keep Playing Core Pillars

Mindset & Motivation

Applying the mental toughness from athletics to business and leadership.

Gameplan For Growth

Real-world strategies athletes use to launch businesses or pivot careers.

Team & Community

Building relationships and working with local businesses to strengthen impact.

The Big Four Core Values

Discipline

The foundation of consistent performance.

Athletes train with focus and structure — the same habits drive productivity, goal-setting, and long-term growth in business.

Resilience

The ability to bounce back from setbacks.

Sports teach how to lose, learn, and come back stronger — a critical trait in entrepreneurship and leadership.

Leadership

True leaders inspire, adapt, and serve

Through competition and commitment, sports shape individuals who know how to lead by example, stay focused under stress, and lift others toward a shared goal.

Teamwork

Working collaboratively toward a common goal.

From locker rooms to boardrooms, success depends on communication, trust, and supporting others to win together.

Show Overview

Hosted by former athletes turned business leaders, Sunny Bert and Lance Johnson, Keep Playing explores how sports builds the blueprint for success in business and life. Through real conversations, strategies, and stories — this podcast helps athletes transition, grow, and thrive beyond the game.

Join Our Championship Community

Don’t just listen — join a community of athletes who are building their next big chapter.

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Unlock Your True Potential

Too many athletes hang up their cleats without a clear next step. We've lived that uncertainty — and we’ve also seen what's possible when the same discipline, drive, and leadership are applied to business. Keep Playing was born to bridge that gap — and help athletes win in a whole new arena.

Keep Playing is a podcast that explores how the lessons, mindsets, and experiences gained in sports translate directly into business success. Hosted by two lifelong athletes turned entrepreneurs, we’re here to help former players become future leaders — and to prove that the game never really ends. It just evolves.

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